Helping the next generation of business leaders carve their own path.

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About Us.

Scout Creatives was founded on the belief that Talent Agents deserve the freedom and resources to benefit fully from their own success. It is the brainchild of Alex and Tom, former City traders who built their careers in high-pressure, results-driven environments, leading global trading teams with a focus on trust, collaboration and empowerment.

Now, they bring that same ethos to Scout Creatives; helping the next generation of business leaders carve their own path. 

To refine this model, Louisa joined the team - a communications expert with over 15 years of experience working with global talent and communications agencies. Her expertise ensures Scout Creatives provides Talent Agents with the tools, financial support and mentorship they need to succeed independently.

And so, Scout Creatives was born - with a simple yet powerful mission: to help Talent Agents take control of their careers and shape their futures without limitations.

Meet the Board

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    Tom Etherton

    CO-FOUNDER, COO/CFO

    “The market for Talent is exciting, lucrative and fast growing. Agents play such a crucial role for both the individuals and the brands they represent. I'm excited to help the very best thrive.”

  • Man smiling outdoors in front of green foliage

    Alex Ells

    CO-FOUNDER, CEO

    “Setting up your own business can be a daunting process but a good attitude, perseverance and integrity will always win. We are here at Scout Creatives to back you, so you are never flying solo.”

  • Person with short brown hair smiling, sitting outdoors with a hand under their chin, wearing a black top and a gold watch, with green plants in the background.

    Louisa Norman

    MANAGING DIRECTOR

    “Agents are the driving force behind any successful Talent but their reward is often far less - it’s time for Talent Agents to prioritise their career dreams.”